THE 100K PLAN · June 2026
You Already Know What Needs to Change.
You just graded yourself. You saw the gaps. Now here's what it looks like to actually close them - with a team that's helped more gyms reach $100K/month than anyone else in the world.
"The gap between the owners using the old playbook and the ones using new tools isn't just growing. It's accelerating. And the ones falling behind don't even know they're in a race."
Right now there are two types of gym owners. The ones still running the same playbook from three years ago. And the ones using proven systems (that often include AI and automations) to get more members, retain them longer, and work less doing it. The gap between those two groups is growing every single day.
The Phase You're In
Determines What You Need Next
Most owners work harder every year and grow slower. Not because they lack drive. Because they are solving the wrong problem for the phase they are in. Effort applied to the wrong thing does not compound. It drains.
The fastest path to $100K/month is not doing more. It is doing the right things for the exact phase you are in right now. Every gym we have worked with that crossed $100K/month figured that out. This program makes sure you do not have to figure it out alone.
The Mountain Looks Different
at Every Stage
Most owners plateau between $15K and $42K for years - not because they don't work hard, but because they're solving the wrong problems for their phase. That ends when you know exactly what's holding you back and exactly what to do next.
These Aren't
Highlight Reel Stories
Every one of them started below $100K/month. Here's what happened when they stopped winging it and started running a real system.
Were on vacation when their gym broke every record in GSD history. Team retained 98% of members that month. Kim gets 30–50 leads a month - not 300 - and still holds the record because their retention is that good.
$321,000Stuck at $50K/month for years. Knew she could do more. After joining, grew her first studio, opened a second location, and pulled herself completely out of day-to-day operations. Rarely in the building.
$180,000/moJoined at $35K/month in 2021. Built real systems, invested in an incredible facility and team, and now travel throughout the year. If you're ever in Gilbert - check out The Collective.
$115,000/moStarted with 1–2 studios. Now 6 open, number 7 in construction, 2,300+ members - not cheap - and they just announced a franchise. Consistently top 1–2 in retail sales across the entire GSD program.
2,300+ membersEvery single one of these gym owners was under $100K/month when we first started working together. None of them started there. What changed was not their market, their location, or their luck. What changed was the way they operated.
The ones growing fastest right now are the ones who stopped doing it the old way. That is what this program builds.
doing over $100K/month
with us started below it.
What Working Together
Actually Looks Like
This is a 12-month coaching program for gym and fitness studio owners doing at least $15,000/month. Built for owners who are in motion but know they're leaving a ton on the table because the structure isn't right yet.
The First 60 Days Are Designed
to Pay for Themselves
The first 30 days are about one thing: finding your Main Focus - the single biggest constraint or fastest cash opportunity in your business right now. By day 60, the mission is to generate enough cash flow to cover the full year of the program. Usually much more.
At that point, the program feels free. Then we build the real business.
Simple, Low-Risk Start
No massive upfront commitment. We earn your trust first.
Love It or Leave It
If by the end of the first 60 days you do not absolutely love the program - stop right there and keep everything you learned. No questions, no runaround.
covers your entire first month. The 5 members who join in month 1 are still paying in month 2 - so you only need 3 more to cover month 2 completely. That's 8 total new members across 60 days to make the program feel free - at your studio.
See Exactly When
the Program Pays for Itself
Adjust the sliders. The math updates live.
program free this month
(month 1 members still paying)
If those 10 members stay an average of 12 months, they generate $18,000 in recurring revenue against a full year of program fees totaling $19,000. The program is not a cost. It is the thing that paid for itself and then some.
These numbers assume zero other improvements - no better marketing, no retention gains, no pricing changes. In reality the program works on all of those at once. This is the floor, not the ceiling.
No Sales Team.
No Funnels. No Runaround.
No salespeople. No funnels. No pressure call where someone reads from a script. You apply, we review it, and we tell you fast whether it is a fit. If it is not, you get a full refund and straight feedback on what to work on first.
We open spots a handful of times a year. We sell out every time. The June cohort has 15 spots. Nine are already gone. The owners who wait to think about it are the ones who miss it.
Quick Answers
You Saw the Plan.
You Know the Gap.
Now Close It.
The owners pulling away from the pack right now aren't smarter or better funded. They just stopped winging it sooner. That's the only difference.
APPLY FOR A SPOT NOW24 of 15 spots remaining. Applications close June 19th - or when the cohort fills, whichever comes first. The next opening won't be for a while after this one closes.
Apply → We review → You're in or you get a full refund and honest next steps.