April 2026
Gyms That GSD
Only 15 6 spots remaining for April . Apply now and don't miss out.
Join the 4,200 already served.
Mike Arce - Last updated March 23, 2026
I’m finalizing the list for our April Group: Gyms That GSD in 2026
9 of the 15 spots are already taken. 6 remain. When they’re gone, they’re gone.
And the last day to apply is March 31st.
—
Now, here’s what this is…
If you own a gym or fitness studio doing at least $15,000 per month in an English-speaking country, and you want to build a million-dollar gym that gets incredible client results while you work four days per week as the CEO (often less), this is what I’m doing next.
The Outcome Is Simple
We help you build a million-dollar gym without you becoming the bottleneck.
And this isn’t hypothetical.
Nearly 30% of the gyms we work with today are doing over $1 million per year…
… and more than 88% of those million-dollar gyms are doing over $100,000 per month.
What matters most is this:
Every single one of those gyms was doing under $100,000 per month when we first met them.
None of them started there.
On the application page, you’ll get to meet a few of these owners and hear their stories directly so you can see what this actually looks like in the real world. As some of their numbers are just insane.
What This Is
This is a 12-month coaching program for gym and fitness studio owners doing at least $15,000 per month.
If you’re doing $15,000+, you’re a fit.
If you’re doing $80,000+, you’re also a fit.
The program is built for owners who are already in motion, but know they are leaving much on the table because the business is not structured correctly yet.
The First 30–60 Days:
We Make This Feel Free
The first 30 days are about one thing.
Finding your Main Focus.
Main Focus means the single biggest strategic constraint in your business, or the single biggest opportunity where you can make the most money fast (and easiest).
For most gyms, it lands in one of these buckets:
- Generate more leads
- Convert more leads into members
- Increase revenue per member
- Keep members longer
- Or remove a hidden bottleneck that is quietly killing growth
By the end of the first 60 days, our mission is to ensure you generate enough cash flow to cover the full year of our program, usually much more.
At that point, you no longer need to think about the fee.
The program feels free. Now we build the real business.
Days 60–90:
We Build the Long-Term Plan
Once the quick wins are locked in, we switch from tactic-focused to strategy-focused.
This is where we build the plan that scales revenue while reducing your workload - simultaneously.
This phase is about learning to operate as a true gym CEO. After working with 4,200 gyms and fitness studios, we’ve learned the ones who struggle don’t struggle due to a lack of work ethic.
It’s actually the opposite. The owner is doing too much - specifically of the wrong stuff.
So in this phase…
Is the beginning of building a real million-dollar business, not just a busy gym.
How This Works
This is not a generic coaching program.
This is a high-level community of gym owners who work, execute, and share what is actually working in the real world.
You get three live group coaching calls per week, so you never go more than a day or two without getting answers to any question you’ve got.
The calls are structured in three different styles throughout the week:
- A CEO and leadership call to set the tone
- A learning call where a winning member breaks down exactly what they are doing
- An open Q&A call where we review anything: pricing, scripts, recruiting, lead gen, retention, operations
In the first 30–90 days, there are also 1-on-1 elements built in so we can:
- Identify the quick wins fast
- Make sure you know how to use the program correctly
- Build momentum early
We also do annual, quarterly, monthly, and weekly planning so you stay locked on the plan that will move the needle and do not bounce from idea to idea.
You also get our portal, where you can:
- Access high-level trainings (sales, lead gen, retention, recruiting, leadership, finance)
- Engage with the community
- Watch call and event recordings
- Ask questions to the community or the GSD Company team
We also run three live events per year called GSDCON that cost $2,000 per ticket. As long as you are an active member it’s free, as you’re gifted two tickets per event with your membership.
And you will have my hand guiding you. I am on calls multiple times per week, critiquing strategy, reviewing execution, and making sure you do not stall once things start working.
Progress Tracking and Wins
Together we track progress.
Every time you add a $10,000 per month income jump, we lock it in, then refine the strategy to go get the next one.
Pricing and the 60-Day
Love It or Leave It Option
Here is how the investment works:
- Month 1: $1,000
- Month 2: $1,500
- Then $1,500 per month for 12 months
There is a 60-day love it or leave it option.
If by the end of the first 60 days you do not absolutely love the program, you can stop right there and keep everything you learned.
If you do love it, and it has already paid for itself, then we do everything we did in the first two months, times twelve, as we build the business for the rest of the year.
After the 12 months, it goes month-to-month as long as you are making the progress you want and getting real value.
Capacity and Timing
Historically, we expect well over 100 applications for each opening.
This April cohort is capped at 15 spots.
Once those 15 are filled, we are done and the next opening won’t be for a little while.
Applications close on March 31st, or sooner if the cohort fills.
Next Steps
Step 1: Click here to start for one of the places in our April cohort.
Step 2: We’ll review your application and let you know quickly.
If your application is not accepted, we’ll refund your deposit immediately, let you know what to work on, and point you in the right direction.
Mike
PS: As soon as you apply (and are accepted), you get access to the 10x4 Revenue Generator.
It's called 10x4 because it includes:
- 10 videos
- Under 10 minutes each
- Designed to find $10,000 in revenue
- Each play takes about 10 minutes to execute