Mike Arce - Last updated April 3, 2026
Join the 4,200+ gyms already served
Build a million-dollar gym
Build a Million Dollar Gym
without you becoming the bottleneck.
without you becoming
the bottleneck.
If you own a gym or fitness studio doing at least $15,000 per month and want to build a million-dollar gym without the burnout, this is what comes next.
Applications close April 6th or when spots are filled.
The Outcome Is Simple.
... and this isn't hypothetical.
More than 30% of the gyms we work with today are doing over $1,000,000 per year.
More than 88% of those million-dollar gyms are doing over $100,000 per month.
What matters most is this:
Every single one of those gyms was doing under $100,000 per month when we first met them.
None of them started there.
On the application page, you'll meet a few of these owners and hear their stories directly, so you can see what this actually looks like in the real world.
What This Is
This is a 12-month coaching program for gym and fitness studio owners doing at least $15,000 per month.
If you’re doing $15,000+, you’re a fit.
If you’re doing $80,000+, you’re also a fit.
The program is built for gym owners who are already in motion, but know they are leaving much on the table because the business is not structured correctly yet.
The First 30-60 Days: We Make This Feel Free
The first 60 days are about one thing.
The first 30 days are about one thing...
Finding your Main Focus.
Main Focus means the single biggest strategic constraint in your business, or the single biggest opportunity where you can make the most money fast (and easiest).
For most gyms, it lands in one or more of these buckets...
Generate more leads
Convert more leads into members
Increase revenue per member
Keep members longer
Remove a hidden bottleneck that is quietly killing growth
By the end of the first 60 days, our mission is to ensure you generate enough cash flow to cover the full year of our program, usually much more.
At that point, you no longer need to think about the fee.
The program feels free.
Now we build the real business.
Days 60-90: We Build the Long-Term Plan
Days 60–90:
We Build the Long-Term Plan
Once the quick wins are locked in, we switch from tactic-focused to strategy-focused.
This phase is about:
learning to operate as a true gym CEO
After working with 4,200 gyms and fitness studios, we’ve learned the ones who struggle don’t struggle due to a lack of work ethic.
It’s actually the opposite.
The owner is doing too much - specifically the wrong stuff.
This phase is the beginning of ‘building a real million-dollar business’ not just a busy gym.
How This Works
This is not a generic coaching program.
This is a high-level community of gym owners who work, execute, and share what is actually working in the real world.
live group coaching calls per week
You get three live group coaching calls per week, so you never go more than a day or two without getting answers to your questions.
A CEO and leadership call to set the tone
A learning call where a winning member breaks down exactly what they are doing
An open Q&A call where we review anything: pricing, scripts, recruiting, lead gen, retention, operations
Built-in 1-on-1 support in the first 60 days
In the first 60 days, there are also 1-on-1 elements built in, so we can:
Identify the quick wins fast
Make sure you know how to use the program correctly
Build momentum early
Planning and Execution Systems
Planning at every level of the business
We do annual, quarterly, monthly, and weekly planning so you stay locked on the plan that will move the needle and do not bounce from idea to idea.
Access to the 360 portal
Access high-level trainings (sales, lead gen, retention, recruiting, leadership, finance)
Engage with a private online community
Watch past events recordings
Ask questions to the GSD Company team or community.
Three live events per year
We also run three live events per year called GSDCON that cost $2,000 per ticket.
As long as you are an active member, it’s free, as you’re gifted two tickets per event with your membership.
My direct involvement
And you will have my hand guiding you.
I am on calls multiple times per week, critiquing strategy, reviewing execution, and making sure you do not stall once things start working.
Only 2 spots remain. Applications close April 6th.
Progress Tracking and Wins
Together we track progress.
Together we
Track progress.
Every time you add a $10,000 per month income jump, we lock it in, then refine the strategy to go get the next one.
Here is how the investment works.
Pricing & the 60-day love it or
leave it option
Here is how the investment works:
Month 1: $1,000
Month 2: $1,500
Then $1,500 per month for 12 months
There is a 60-day love it or leave it option.
If by the end of the first 60 days you do not absolutely love the program, you can stop right there and keep everything you learned.
If you do love it, and it has already paid for itself, then we do everything we did in the first two months, times twelve, as we build the business for the rest of the year.
After the 12 months, it goes month-to-month as long as you are making the progress you want and getting real value.
Capacity and Timing
Historically, we expect well over 100 applications for each opening.
This April cohort is capped at 15 spots.
Once those 15 are filled, we are done.
And the next opening won’t be for a little while.
Applications close April 6th, or sooner if the cohort fills.
Next Steps
Click below to apply for one of the places in our April cohort.
We’ll review your application and let you know quickly.
If your application is not accepted, we’ll refund your deposit immediately, let you know what to work on, and point you in the right direction.
Only 2 spots remain. Applications close April 6th.
What Others are saying
Real Members - Real Results
A great experience with this company so far. Everyone is very helpful and feels like a healthy environment as they help me grow my business.
Amber Brown
Jun 06, 2025
It was Boxxing studios 3rd GSDCON, I must say these guys go above and beyond each year!Quality content, so many valuable take aways, incredible speakers.Looking forward to the next instalment....Scottsdale again please!
Brent McCormick
Jun 17, 2025
GSD Company has provided an immense about of education and support materials to help you learn and improve your business. You will learn from people who are where you want to be and you'll be supported by coaches who care about your success.
Evolution Barbell
Apr 15, 2025
GSD Company has been an incredible support for our fitness studios. Their trainings, systems, and lead-generation tools have truly helped us grow, and the weekly meetings provide guidance when it’s needed most. I’m very thankful for their support and leadership it’s made a big difference for our studio and for me as a Studio Manager.
Blanca Vega
Feb 10, 2026
I've been working with Neil from GSD Company for about a month now, after being introduced and invited to the GSD Sales & Marketing event in Scottsdale, Arizona. Since day one, I’ve felt nothing but support and a genuine commitment to helping my business grow. The team at GSD Company has been incredibly supportive, helping me identify exactly what I need to level up and move forward.Excited to be a part of this journey!
Joel Holland
Jul 08, 2025
Rumor has it.. They mainly teach you how to advertise on Facebook and rely heavily on paid social media marketing. Honestly, it’s extremely overpriced for what you get—you could learn and implement most of it yourself in half the time and at a fraction of the cost. Also, in my experience, the co-owner came off as passive-aggressive and didn’t seem to value or acknowledge the hard work of others. Just my opinion, but something to be aware of.
M S
Jun 29, 2025
What can I say about GSD? Their coaching is on another level. They are professional, organized, and always clear about exactly what needs to be done to get results.What I appreciate most is how much they truly care. They don’t just give advice and disappear, they check in, guide you, and push you to improve. You always feel supported.If you’re serious about getting real, measurable results, I honestly don’t think you’ll find a better company than GSD. I’d highly recommend them.
Kevin Anderson
Feb 18, 2026
We have been working with GSD Company for a couple of years now and over the course of that time we have grown from one studio to three studios! With the guidance and support of the LR team we have seen our gyms double in growth all while spending less time in the business and more time working on the business. We continue to learn and grow thanks in part to the LR staff and other gym owners in the group. If you want to take your business to the next level it is time to invest and join this amazing community!
Brad Coonradt
May 02, 2025
I am truly impressed with GSD; it has been an amazing experience so far. The team possesses an immense wealth of knowledge and has provided much-needed clarity on what actually 'moves the needle' when it comes to growing a fitness business.In just 90 days, we have seen incredible results for our Pilates studio, and I feel like we’re just getting started. A special shoutout to Mike and our coach, Ash. Working with Ash has been an absolute pleasure. If you're looking to scale your fitness business with a team that actually delivers, I can't recommend GSD enough.
Manny Hamgeri
Jan 20, 2026
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